The t in FIT™

Ever go to a place for the first time, be welcomed. and walk away thinking, “I liked that place. I would go back there” yet never returned.

Now reverse that scenario, you are going to a place for the first time, you leave a good impression, and then never touch back to gauge the relationship?

The t in the FIT™ model is for touchback. It’s a memorable way to say followup. Without a touchback there’s no way, except to guess, how a first time experience went.

I say this from experience. Many times after speaking, I would be greeted with many positive responses that would fall into the category of generic good. Nothing specific just generally good. That’s great in the moment, but what about finding out a couple of days later how memorable and impactful a message was received. That’s a touchback. Most startups lose business because they fail to apply the T in the FIT™. Contact me. I’ll show you how to successfully touchback and gain Greater connections and wins.

Ryan Bitikofer